Simon Sinek

No One Learns to Swim on the Shore

Simon Sinek — Tue, 27 May 2025 14:27:22 +0000

We all know how to do something completely new if we absolutely have to.When we or a family member is diagnosed with an illness, for example, we talk to doctors and do research and become quite well-versed in the relevant medical science.If we do a renovation to our home, we become quite fluent in construction terms.In both cases, we wouldn’t seek out this knowledge or even think we could learn it…

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12 Words That Kill Trust (And What to Say Instead)

Team Simon — Mon, 19 May 2025 08:30:38 +0000

We’ve all been there.That moment when your boss looks you in the eye and says “just trust me” before completely tanking the project. Or when someone starts a sentence with “with all due respect…” and you brace for impact because you know respect is about to leave the building.Last Tuesday, we started tracking these trust-destroying phrases in our office. By Friday, we’d filled an entire whiteboard.

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Tired of Soul-Crushing Corporate Jargon? Help Us Bury the Worst Acronyms

Team Simon — Mon, 19 May 2025 08:01:46 +0000

Listen, we need to talk. Pull up a chair, grab your coffee (or emotional support beverage of choice), and prepare yourself for what might be the most cathartic experience of your corporate life. We’re officially opening what we’re calling the Acronym Cemetery, and we need your help filling it. But first, a confession: We work for Simon Sinek, and he has a rule that drives new hires (usually the…

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What to Do When Your Company Has Zero Promotion Path

Team Simon — Mon, 19 May 2025 07:39:29 +0000

Most of us who’ve worked at a small company know this moment: You’re two years in, basically running entire departments, but your title is still something vague like “marketing coordinator.” There’s no org chart on the wall because there are only twelve of you. The CEO sits ten feet away but has no idea what a promotion would even look like because they’re too busy keeping the lights on.

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How to Make Your Boss Notice Your Work (Without Looking Like You’re Bragging)

Team Simon — Fri, 16 May 2025 14:40:22 +0000

“How do I make my contributions more visible to leadership without coming across as self-promoting or bragging?” This question from an Optimism Library subscriber touches on a universal workplace challenge—getting recognition without seeming like you’re fishing for it.Simon’s answer reframes the approach: “Nobody cares about you, right?” Before you take offense, hear him out. His point is about…

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Your Coworker Stole Your Idea? Here’s Simon’s 3-Step Response

Team Simon — Fri, 16 May 2025 14:29:42 +0000

“What’s the best approach when someone else takes credit for my ideas in meetings?” That’s the question an Optimism Library subscriber sent us, and it’s one that hits close to home for anyone who’s ever shared a brilliant insight on Tuesday only to hear it presented as someone else’s brainchild by Thursday. We brought this frustrating scenario to Simon, and his response started with an unexpected…

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Overwhelmed at Work? Here’s Exactly What to Say to Your Boss

Team Simon — Fri, 16 May 2025 11:26:04 +0000

We’ve all had that moment: staring at an impossibly long to-do list while our boss casually adds “just one more thing” to our plate. That sinking feeling in your stomach grows as you wonder how you’ll possibly get it all done—and whether bringing it up will make you look incompetent.Recently, one of our Optimism Library subscribers brought this question to our attention: “My to-do list is out of…

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Hate Your Company’s Culture? Here’s One Thing You Can Do About It

Team Simon — Fri, 16 May 2025 11:18:21 +0000

We’ve all been there—loving what we do but dreading the environment we do it in. The angst-filled meetings, the pessimistic colleagues, the general feeling that everyone would rather be anywhere else. What if you could change that, even without a fancy title or formal authority? Recently, one of our Optimism Library subscribers wrote to us asking what to do in this situation: “I love what I do…

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Competing Against a Coworker for the Same Promotion? Try This Surprising Move

Team Simon — Thu, 15 May 2025 13:29:16 +0000

The conference room energy shifts the moment HR announces it: one senior position, eight qualified candidates. Suddenly, your lunch buddy or work spouse becomes your rival. That collaborative project you were excited about? Now it’s a showcase where every contribution gets silently scored. Coffee conversations turn into intelligence-gathering missions. Everyone pretends nothing’s changed…

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